Publish Date |
May 15, 2007 |
Category |
Business & Economics / New Business Enterprises Business & Economics / Information Management |
Price |
$19.99 |
ISBN: 9780743273237
Format: Paperback
Pages: 320
Publisher: Simon & Schuster
Published: May 15, 2007
"Guanxi is a riveting story of Microsoft's efforts to do research and development in China. It gives you a front row seat on the global war for scientific talent, the future of innovation, and the growing linkages between the U.S. and China...Essential reading for anyone who wants to better understand where the world is headed." -- Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management"Offers valuable insights into how some of the world's mightiest corporations twist themselves into knots to gain footholds in China... The story has all the elements for a corporate drama." -- Bloomberg.com"The authors argue persuasively that Microsoft's Beijing Center has played a central role in developing products and served as a model for the company as it expands...Guanxi does show the importance that China has for American high-tech companies." -- Bruce Einhorn, BusinessWeek"The authors have a terrific command of the subject...Fascinating story." -- San Francisco Chronicle"A compelling case study." -- Booklist